Allowing cannabis advertising sends the wrong message: Peace of Mind

By the time you read this, it may already be too late.

The Senate Judiciary Committee reviewed legislation this week that would allow advertising the sale of recreational cannabis, or marijuana by Rhode Island’s new dispensaries. Similar legislation passed the RI House of Representatives on May 9.

Makes sense? It’s legal, after all, so what harm can advertising do?

Lots. It paves the way for full-blown advertising and marketing for recreational marijuana, which will increase exposure and messaging to our children that if it is for adults, it must be harmless and OK to use. While it may be legal for adults, this will be devastating for the mental health of our children and young adults. What a body of substance use prevention research shows is that when marijuana or any other drug is seen as socially acceptable and not harmful, the use of the substance increases in our children and adolescents. This is why we outlawed the Marlborough Man and the advertising of cigarettes many years ago. More recently we had to ban the marketing and sale of flavored vaping products because it was targeting kids and increased their use. Marijuana is no different.

As a mental health professional, I have personally seen the negative effects of the use of marijuana in adolescents. Worsening school performance, decreased motivation, problems with memory, attention and learning. Multiple studies show that use of marijuana negatively impacts adolescent and young adult brain development. Increasingly new studies show regular marijuana use by adolescents and even young adults is associated with changes in the prefrontal cortex of the brain and it increases the incidence of mental health disorders including anxiety, panic attacks, depression, attention disorders and psychosis.

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